Hi, I'm Neda, a designer with 15+ years in visual, brand, and web design, now focused on UI/UX and product.

I came up through print and production, and that foundation still shapes how I work. Typography, spacing, and hierarchy are where I'm most at home, and knowing how something gets made keeps my design decisions grounded.

Over the last two years my work has centered on product and UI/UX: user flows, wireframes, prototypes, and interfaces. What I don't do is hand off a static file and walk away. I build what I design, shipping responsive, live sites in Webflow and Wix Studio.

AI is part of my daily practice, not a novelty. I use Claude and Claude Code to explore more directions and prototype faster than I could on my own.

Different disciplines, one throughline: work that's functional, consistent, and actually gets built.